Technology and Science

Technology and Science

Vanessa Henao

Design Seminar

De Stijl

            

                                                         Technology and Science

The DeStijl were concerned with developing a Utopian style. De Stijl artists looked to express themselves through scientific theory and mathematical structure. The belief was, that WWI would get rid of the unnecessary/obsolete which would then allow for the developments in science, technology about a new era.

During this time the invention of the stainless steel "housing" took a great part in the architecture of Europe, and the De Stijl designers incorporated their art into architectures, It became a more sleeker design which inspired geometric shapes and simple forms. 

In the late 1920's, Berkel Campaigns where advertised to demonstrate a major scientific instrument manufactured by Berkel, the campaigns were communicated in precisions of the companies machine through an intrigue design of geometric elements and photography in a avant-garde slick look inspired by De Stijl in forms of graphic communication. Which later became a highly recognizable historical aspiration toward universal and transcendent form.